Only a few MONTHS later, I got my guy friend to write up the body bar I gave him from Dove. He liked it MUCH better than the body wash:
Recently I complained about Dove’s new Men+Care Body Wash. The bottle’s angular design frustrated me (kept tipping over in the shower), and the scent of the stuff was overpowering. Almost everything that Dove got wrong with their new body wash, they got right with their new Men’s Dove Bar. The design is fantastic. Dove’s original body bar is clearly designed for women; it’s perfectly smooth, curved, and has a print of a dove on it. It is perfectly white, and the white packaging focuses on moisture and dove-white purity. The Men’s Dove bar? It is like the women’s Dove bar, only angular and pointed at the tips, like someone with a pocketknife was interrupted as he was fashioning it into a shank. Instead of a dove imprint, there’s a small cross in the center (reminiscent of the Swiss army imprint), the international sign for medical care. This image is repeated on the packaging, which is gun-metal black, save for the small red cross. This isn’t a beauty bar, okay, it is medicinal. Finally, the coup de grace to make this thing masculine—instead of the smooth, lily white dove bar, they’ve thrown in a handful of what appears to be black sand, or maybe the remnants of some guy’s shaving stubble as an exfoliant. Instead of feeling smooth moisture, you feel the handful of grit—this soap is not relaxing, it is working like sandpaper to hone your rough exterior. The only thing I can still complain about? The scent is still a little more cologne and a little less clean, but is not nearly as much of a nasal affront as the body wash. All in all, a fantastic rebranding of what is typically considered a women’s soap.
Go to it boys!
I have to agree. I got the Men+Care Body Wash for my man, and its just 'meh.' The bottle is bulky and difficult to open. This bar soap looks more like it! Great post.
I always find it weird the sorts of things that are done to re-brand a perfectly good product to make it appeal to men. Not that I have anything against the male market, but the products just don't seem as good. Are men really more willing to buy these "defeminized" versions? The grit you described in the soap doesn't sound nice at all.